K-Paleta is a food truck that combines the Mexican frozen treats, Paletas, with popular ice cream flavors in South Korea, such as red bean, green tea, and sweet corn. Our target audience is people of all ages and backgrounds who love Mexican and Korean food. We want the overall brand to be fun and welcoming for all people. The design of our platforms will be modern and fresh to help grab younger people’s attention, as they can help bring us business.
I wanted the poster to be bright and engaging, while also being clean and organized. I also want to showcase the flavor of sweet corn in a fun way, so I decided to make it look like corn kernels were raining down.
I incorporated my brand’s colors, typography, logo, and slogan into the food truck design. I wanted it to have engaging graphic elements to contrast with the poster that uses a photo.
I made a prototype for a digital menu/mobile order service using Figma. I focused on the page where people would look through the menu items and add them to their order. I wanted it to be easy to use for everyone.